SUNDAY communication Essay Example | Topics and Well Written Essays - 2000 words

SUNDAY communication - Essay Example Before going to the main discussion the study will define the background and business context of the problems faced by to SUNDAY Communications Ltd in recent times in order to provide logical background of this consultancy proposal. Background Information & Literature Review Choi, Lee and Wong (2001) presented the case study named as â€Å"Sunday communications ltd: A marketing strategy for the wireless future† in order to highlight existing challenges faced by the telecommunication company and challenges regarding future plan of the company. In such context, consideration of the research works of Langlois (2003) reveals the fact that it is very difficult to establish identifiable position in a small market place which is pretty much saturated due to presence of competitors. Same is the condition for Sunday communications ltd which was founded in the year 1994 when the Hong Kong telecom market was already dominated by large telecom players like PCCW-HKT, SmarTone Telecommunica tion Holdings Ltd, Hutchison Telecom (HK) Ltd, New World Telephone and Peoples Phone. There is no doubt that Sunday communications ltd was new entrant and none of existing competitors was ready to give free space to the new entrant. . Garbarino and Strahilevitz (2004) and Harris, Jenkins and Glaser (2006) stated that new entrants need to adopt product differentiation strategy in order to establish distinctive brand image in the mind of customers of a small saturated market. Kotler (2000) pointed out that marketers should increase engagement level of customers while offering low engagement products because customers do no spend much time in making purchase decision for low involvement products like telecom network connections, FMCG goods. Therefore, Sunday communications ltd had two challenges, 1- to establish distinctive brand positioning in the mind of customers of Hong Kong and 2- to compete with existing telecom players in the market with the help of product diversification. Comp etitive pressure on Sunday communications ltd has further increased after Office of the Telecommunications Authority (OFTA) launched Mobile Number Portability (MNP) during 1999. After launching MNP, existing six telecom operators in Hong Kong started competing on price because in newly launched system, subscribers can switch to other network provider without altering the mobile number. Competitors like PCCW-HKT, SmarTone Telecommunication Holdings Ltd, Hutchison Telecom (HK) Ltd, New World Telephone and Peoples Phone not only stopped in reducing the subscription price to attract customers but they even started offering handsets at minimal price to customers. There is story behind the brand name â€Å"Sunday† which was created by the company in order to portray relaxed and easygoing attitude. Another thing is that the company had the plan to launch the brand internationally therefore they thought that using a universal name would help global customers to connect easily (Choi, Lee and Wong, 2001). Sunday communications ltd used product diversification strategy in order to establish distinctive market positioning. Global System for Mobile Communications (GSM) service (through mobile Intelligent Network) was speciality of the company while Sunday communications ltd also started offering services like Wireless Application Protocol (WAP), IDD, ISP & portal etc to customers. The company also used aggressive pricing strategy like 24-hour flat subscription rate in order to win the completion. Even, Sunday communications ltd launched SO WAP and ISP (narrow-band dial-up service) which gave users opportunity to access

The Suitability of Visual Representation Essay Example | Topics and Well Written Essays - 1250 words

The Suitability of Visual Representation - Essay Example The legal profession, ideally speaking, is concerned with the truthful administration of justice. Justice means that people are treated fairly and reasonably. The scales of justice are used to portray this image of the legal profession to the public, and perhaps to remind those in the legal profession of their ethical duties to the notion of justice. The scales of justice are simple, and yet they do portray a very powerful message. The scales represent the concept of balance. The image I selected is interesting because there is an obvious imbalance. Perhaps this is to emphasize the presumption of innocence. Perhaps it is in a state of imbalance in order to demonstrate a commitment to freedom and liberty rather than oppression. The burden is on the person claiming a wrong, perhaps the police or a plaintiff in a civil matter, to prove with solid evidence that his claim is valid. This particular scale of justice was taken from the homepage of a defense attorney. His specialty is defending drunken driving cases. This is a very suitable symbol for people under threat of criminal prosecution. The notion of balance seeks to reassure the client and conveys the ideals of the profession. The Windows logo is one that we see almost daily, and even though it is a very simple idea, it is also a very powerful idea. First, technology is always seen as a very futuristic concept. Groups are always trying to improve and innovate. I think this is an excellent logo for Microsoft. The windows themselves are like windows into the future and into knowledge. This logo is telling us that Microsoft is granting us access to information. That is precisely what they create in their business.

Assignemnt in Communication in the 21st Century Essay

Assignemnt in Communication in the 21st Century - Essay Example Internet has redefined the communication with its far reaching implications. The phenomenal growth in the internet user database has not only necessitated formulation of new strategies and policies that would entail active participation of the people, it has also revolutionized the concept of selling by bringing the goods directly to the individuals’ home or office. Effective communication at all levels of office hierarchy is crucial for the challenges and productive outcome of the visionary goals of the organization. Communication through electronic mail or e-mail, as it is popularly known, has made it easier to disseminate information among office staff of various branches, thereby, making it easy for the management to keep them informed regarding every aspects of organizational vision, mission and daily progress. It is a fast and efficient tool of communication leading to quality management. Creation of bulletin board in official sites has become an effective organizational strategy encouraging frank discussion and reactions to company’s decisions and policies. These electronic boards have become extremely popular medium of assessing organizational progress and at the same time, they have been used to solve employee’s grievances in a more democratic manner. This has helped improved working relationship among the people and making cross cultural adjustments easier. One of the boons of internet has been the real time presentation or virtual conferencing which has emerged as an important feature of the internet. It facilitates virtual boardroom discussions with people who might be at different places in the world. Online conferencing is being widely used in medical area where specialists from various fields get together to perform virtual surgeries as well as interact directly with the patients thus eliminating the need for personal interaction. It has become a very cost effective and time efficient tool

Classroom Grading Essay Example | Topics and Well Written Essays - 500 words

Classroom Grading - Essay Example Teachers struggle to balance achievement, effort, talent, student background, and context, and seem hesitant to make their criteria explicit and public for fear of losing the ability to individualize their grading practices. However, in their struggles to be fair to individual students and to use grades for motivational purposes, teachers may not realize that they are not holding all students to the same standards. Blanke (1999) admits "The ethics of grading begins with a determination of the educator's goals" (136). According to Marzano (2000), grades are needed for: (a) administrative purposes to control students' performance; (b) for instructional planning, (c) feedback for students; (d) "guidance to students about future course work" (e) motivational purposes (45). Concerns about consistency of grading have received the most empirical attention in large scale programs rather than in classroom assessments. Marzano (2000) explains that: "there is no right way or wrong way to design grades, there are ways that fit best with a given set of assumptions or beliefs" (47). The grades should include academic achievements of the students and their efforts during the course. The grades should evaluate thinking and reasoning skills, work completion and participation (Marzano 35).

Analysis of Piracy and Plagiarism Case Study Example | Topics and Well Written Essays - 750 words

Analysis of Piracy and Plagiarism - Case Study Example However, one may point out that the need to create pirated movies has been influenced by the high prices or original versions of similar content. This counter-argument may not justify the practice. The price of movie production has increased significantly. For this reason, the consumer should appreciate the art of movie production. From a financial perspective, the cost incurred in the production process can only be compensated if consumers purchase the product at an appropriate price. The desired profit ratio cannot be acquired through the sale of pirated movies. Karaganis is the assumption that the price of pirated movies is almost 60% less of the price of the original DVDs. The rise of pirated movies has influenced the growth of television networks that offer alternative modes of consumer access to movies. For instance, the growth of television networks such as Netflix has been influenced by the need to create cheaper ways that consumers may access movies legally. However, the gro wth of such networks has been cited as a negative impact on the sale of original DVDs. Regardless, the trend is embraced hugely as it increases the level of exposure of movies. Strauss asserts that television networks offer a legal alternative that may substitute piracy to a consumer population seeking cheaper options. Another significant effect of piracy is the increased release of counterfeit movies with low quality. This dents the reputation of movie makers. However, if a consumer acquires a counterfeit movie they may not create a negative perception of the movie maker since they may understand the circumstances of which the movie was accessed. But, production of counterfeit movies of low quality does allow the consumer to capture the real creativity and effort of the movies made.

Finance and Accounting Math Problem on Cooperate Finance

Finance and Accounting on Cooperate Finance - Math Problem Example Contribution from the parents would be invested at 6% annually for a period of 3 years. However the remaining amount will be raised from Aunt Hilda’s gift. So, at the moment, the future value of the contribution from the parents would be calculated and then this future value from the parents would be deducted from $10,000 to find the future value of the amount that would be raised from the Aunt Hilda. Once this amount is identified, the present value of Aunt Hilda gift will be calculated to identify the amount required from her. Parents would contribute $5,000 and that will be invested for 3 years at 6%. Therefore the future value of $5000 after 3 years would be FV = $5000 (1+ 6%) ^ 3 FV = 5,955 As the total value after 3 years required would be $10,000. So, after three years amount required for the trip except from the contribution of the parents would be $10,000 - $5,955 = $4045 $4,045 would be the amount that would be needed after 3 years. So, this is the future value of th e gift of Aunt Hilda. As this amount would be invested for three years at 10% therefore the present value of this amount would be: PV = 4,045 / (1 + 10%) ^ 3 PV = $3,039 Therefore, $3,039 would be taken from Aunt Hilda as gift. Question #2 Quark industries has four potential projects and the summary and expected cash flows of these projects have been shown below: Project M Project N Project O Project P Year 0 -2,000,000 -2,000,000 -2,000,000 -2,000,000 Year 1 500,000 600,000 1,000,000 300,000 Year 2 500,000 600,000 800,000 300,000 Year 3 500,000 600,000 800,000 300,000 Year 4 500,000 600,000 400,000 300,000 Year 5 500,000 600,000 200,000 300,000 Rate 6% 9% 15% 22% The above table shows the cash flows of each of these projects. In order to determine which project should be accepted, Net Present Value will be used. Net Present value discounts the future cash flows of the project and identifies its work in present (McLaney, 2009). After using the NPV following values have been identifi ed of each of the project: Project M Project N Project O Project P Rate 6% 9% 15% 22% NPV $100,171.60 $306,230.05 $285,765.03 ($935,170.55) Ranking 3 1 2 The above table shows that the project N would be the most feasible one for Quark industries. Ranking has been made that is showing that the Quark industries should invest first in Project N and then in Project O and then in Project M. The company should not invest in Project P as it has a negative NPV. References McLaney, E. (2009). Business Finance: Theory and Practice, New Jersey, Pearson Education Ross, S., Westerfield, R. and Jordan, B. (2009). Fundamentals Of Corporate Finance Standard Edition, New York,

Journal # 1 Essay Example | Topics and Well Written Essays - 250 words

Journal # 1 - Essay Example Internship is an elemental component of nursing leadership where nursing students get to experience various professional scenarios first hand. The first day of Masters in Nursing Leadership internship at The Lake County Community Health Center involved meeting Damaris, M. She is the director of the family case management, nurse family, pregnancy prevention and health-works program. The meeting acted as introduction to what the internship entailed including the number of times such meetings were going to take place in a week. A notable engagement during the internship period was taking part in preparing for an upcoming performance review for the department (Clark 72). This created an opportunity for one to learn what is required in the operations of such a department. The internship also offered invaluable pointers onto the viability of my intended project. This was in the sense that it provided for a chance to remedy all the shortcomings of the project. The internship experience worked towards improving the content and context of the nursing leadership